A string of international brands clamoured to enter the burgeoning Cambodian market in 2013, with a clutch of major names opening up shop in the capital.
Food chains, coffee shops, luxury cars and a mall were among the many businesses investing in the Kingdom during 2013, helping to boost the country’s economy and bring it in line with other South East Asian countries.
Here, we take a look at some of the top brands and businesses to enter the market during the last 12 months.
BURGER KING
In February, US fastfood giant Burger King opened its doors at Phnom Penh International Airport.
Brought to the Kingdom in partnership with HSC, which is owned by Sok Hong, and Vietnamese firm Imex Pan Pacific Group Inc, plans to open a second branch in BKK1 early 2014 have also been announced.
CAFFE BENE
In July, South Korean coffee giant Caffe Bene unveiled plans to land in the Kingdom after signing a franchise deal.
In October, the country’s second largest coffee shop chain opened its doors in Phnom Penh, adding to the already booming BKK1 coffee shop culture.
MAZDA
In August, Japanese car manufacturer Mazda opened up its first showroom in Cambodia.
Brought in partnership with local dealer, HGB Auto, the automobile giant is confident it will prove a hit in Cambodia since opening its showroom, which is on the corner of Russian Boulevard and Street 110.
BMW
Luxury car manufacturer BMW opened its premier Cambodian showroom at the beginning of November.
The exclusive German cars were introduced to Cambodia after a contract was signed with the country’s Royal Group, with a fleet of vehicles being sold from the Russian Boulevard showroom.
TK AVENUE MALL
Finishing the year on a high, TK Avenue Mall opened its doors in late December as the country’s first boutique lifestyle mall.
As one of Cambodia’s larger shopping centres to date, the Tuol Kork-based venue is home to a number of well-known brands, including Legend Cinema, The Pizza Company, Adidas, Samsung, Lucky supermarket and Brown.
PULSAR
The Indian based motorbike brand entered Cambodia in early 2013 and ranked as the world’s fourth largest two- and three- wheeler manufacturer, the Bajaj brand is already established across several countries in Latin America, Africa, Middle East, South and South East Asia.
Its making in impact on the growing mid to higher end motorbike market in the Kingdom and using extensive marketing and promotions to break through.
