Insurance is an essential element to business in Cambodia. As the economy continues to grow, the need to invest in both assets and people rises along with it to ensure the ongoing viability of a business.
Michael Girling, CEO of Infinity Insurance, says that one of the key roles of an employer is to provide health insurance for employees.
“It is important because it reduces down time,” he adds. “If a business is giving their employees a good health product then they know that their people are going to get reasonable care and perhaps will only be off work for one to two days instead of three or four.”
Attraction, retention, and morale and productivity are only a few reasons of why a business should provide health benefits to their employees. Today’s job market is fiercely competitive, and getting the best new employees is an important part of any company’s business strategy.
Health benefits are something that many new employees look for today, especially as the costs of health care continues to skyrocket. Offering health benefits will help attract the best employees to the workforce.
Girling shares that Infinity is Cambodia’s largest health insurer with over 50 percent market share, handling over 30,000 Cambodian’s and having 11,000 claims in 2013 – that’s just with locals alone. They are also the largest expat insurer.
Cambodia still has a long way to go when it comes to realising the importance of health insurance. Traditionally, locals had not yet taken to insurance due to it being perceived as unnecessary or simply being unaffordable. With an emerging middle class who have more knowledge about the benefits of insuring both assets and liabilities, this is slowly changing.
“It’s a slow process of education. With more and more employers now providing employee health schemes, grass root employees then start to realise the benefits of insurance because they see the importance directly from their employers,” Girling notes.