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Newsletter Writing Course

March 25 @ 8:30 am - March 26 @ 5:00 pm

$173
Telling your corporate stories, reporting your annual performances, or promoting your products are all what you’ll need to do with your newsletters. Yet without press and copywriting skills, your corporate messages will be neither well expressed nor delivered to the target audiences. With Newsletter Writing Course, fortunately you will be well equipped with these skills:
  • Formats of news articles so you can organise the flows of your stories and ideas effectively,
  • Success story reporting so you can promote your products or services effectively
  • Profile story reporting so you can wrap up your corporate, project, and personal profiles effectively
  • Op-ed article writing so you can make your personal points, develop and support your ideas within your newsletters effectively
  • Guides to writing titles so you can tell your audiences what’s in the stories immediately and effectively

Course Overview
With the rapid growing use of digital and social media, several other media channels also play a crucial role in delivering the corporate messages to the audience. Yet, the growing complexity and the fast changing behaviour of how consumers receive information and the way organisations communicate with their stakeholders across different sectors has put very hard pressure for PR and communications practitioners. Our intensive training course, in response to the challenge, is designed to equip participants with necessary skills at writing and delivering the corporate messages to consumers as well as other stakeholders.

Course Objective
By the end of the training course, successful participants will:

  • Learn general concepts of newsletter and mass newspaper
  • Know what to do about the newsletter and apply the lessons learnt with their real business
  • Know what and how to write attractive articles for their newsletters for effective communications with stakeholders, including clients, donors, and related institutions, to name a few.
  • Learn best practices for effective newsletter communications

Focal Topics

  • Introduction to Different Types of Newsletters
  • Patterns of Newsletters
  • Introduction to Types of Newsletter Articles
  • The News Basics
  • Formats of News Articles
  • Writing a News Article
  • Reporting a Case Story
  • Writing a Profile Story
  • Writing an Op-Ed Article
  • Writing Tittles, Subtitles for News Articles
  • Ethical Standards and PR Style Guides

Contact:
Ms. Chhoeurn Sonita, General Manager at HS Alpha Media & Communications
Tel: 012-90-63-40 / 086-7777-34 / 012-699-553
Email: hsalphamedia@gmail.com

Cost: $173 for each participant, including full lunch and refreshments and learning materials
*15% discount for group registration of more than 2, or the payment made 20 days before the training day
*10% discount for payment made 10 days before training day