Hoteliers, Restauraters, Housekeepers, And Baristas Alike To Be Spotlighted At THAIFEX – HOREC Asia 2024


Action-packed events, including the THAIFEX – HOREC Academy, the Thailand Ultimate Housekeeping Challenge, and the ASEAN Barista Team Championship will be held at THAIFEX – HOREC Asia 2024, from March 6-8, 2024, to help raise standards and redefine the ASEAN HoReCa sector for the future.

THAIFEX HOREC ASIA 2024 - exhibitor speaks with guests
Hoteliers, Restauraters, Housekeepers, and Baristas alike Spotlighted at THAIFEX – HOREC Asia 2024./Image supplied: THAIFEX – HOREC Asia.

The upcoming THAIFEX – HOREC Asia 2024 trade show aims to be a game changer for the hospitality industry sectors of hotels, restaurants, and catering (HoReCa). The exhibition promises to present groundbreaking innovations for the HoReCa sector, alongside a series of events that will showcase current best-in-practice techniques, and immerse hospitality professionals in a deep learning experience. It all takes place March 6-8, 2024 at IMPACT Muang Thong Thani, Bangkok, Thailand.

To raise the bar for Southeast Asia’s hospitality industry professionals, the lineup of educational, competitive, and special events at THAIFEX – HOREC Asia 2024 include:

These events are designed to educate, inspire, and set new standards for hospitality professionals, offering a unique opportunity to learn about the latest trends, products, and solutions in the hotel, restaurant, and catering industry.

Mathias Kuepper, Managing Director, and VP Asia-Pacific of Koelnmesse, co-organiser of THAIFEX – HOREC Asia 2024, says: “THAIFEX – HOREC Asia 2024 promises to be an unforgettable experience for every hospitality professional. It will be remembered as the place where groundbreaking trends and innovations in the HoReCa sector have come to life.”

“With the THAIFEX – HOREC Academy, Thailand Ultimate Housekeeping Challenge, and ASEAN Barista Team Championship, we are setting new standards in hospitality excellence. It’s a unique chance to gain unparalleled insights, network with the best in the industry, and experience firsthand the future of hospitality. Missing this event means missing out on the opportunity to elevate your skills and business to the forefront of the industry,” Kuepper added.

About The Events At THAIFEX – HOREC Asia 2024

1. THAIFEX – HOREC Academy

THAIFEX HOREC ASIA - MC presenting on stage to an audience at the exhibition
The THAIFEX – HOREC ACADEMY Main Stage will be a gateway to learn the latest growth strategies, hospitality & food service trends, and best practices./Image supplied: THAIFEX – HOREC Asia.

For a transformational experience, industry insiders have the opportunity to elevate their expertise at THAIFEX – HOREC Academy 2024. With 65 HORECA experts (including Matthew John Knights, Chief Hospitality Group Officer, Asset World Corporation and Dr Niramol Lindanuwat, Chief People Officer, Dusit International), 24 hours of a dynamic program, 36 live conferences, 13 live demos, and two live stages, it’s an event not to miss.

Specifically tailored for hotel and restaurant industry insiders, the Main Stage will act as a gateway to learn the latest growth strategies, hospitality & food service trends, and best practices. On the Main Stage, eight main tracks will cover core topics of industry leadership, future-proofing your business, optimising hotel performance, embracing technology and sustainability, redefining hospitality leadership, wellness trends, and the future of gastronomy.

Plus, witness seasoned experts give hands-on, compelling and interactive demonstrations at the exciting Demo Stage: Boulangerie, Patisserie, Culinary, Ice-Cream Workshops, and Barista Demos.

Learn more about the THAIFEX – HOREC Academy agenda and speakers.

2. Thailand Ultimate Housekeeping Challenge

The inaugural Thailand Ultimate Housekeeping Challenge will see some one hundred skilled Thai hotel housekeepers vie for the coveted ‘Thailand Ultimate Housekeeping Champion’ title. To earn it, they will demonstrate their prowess and excellence at keeping cleanliness by competing in a Bed Making Competition, a Flower Arrangement Competition, a Towel Folding Competition, and a Speed Housekeeping Cleaning Challenge.

Helmed by four associations: Executive Housekeeper Association, Chiangmai Housekeeping Club, The Housekeepings Club of Eastern Region of Thailand and Housekeeping Management Club Phuket and Andaman, the Thailand Ultimate Housekeeping Challenge aims to foster collaboration among members and drive discussion about housekeeping standards, sustainability, and technology-driven solutions.

3. ASEAN Barista Team Championship

The grand prize for the ASEAN Barista Team Championship includes both a Runner-Up Set and a Champion Set, with a total prize pool of up to USD $11,000./Image supplied: THAIFEX – HOREC Asia.

Brewing excellence: In association with the ASEAN Coffee Federation, the ASEAN Barista Team Championship unites the finest and most distinguished baristas from across the ASEAN region to vie for the coveted team title. Their dedication to exceptional service will be rigorously assessed with a focus on speed, precision, and craftsmanship, all under the discerning eyes of a panel of industry experts.

The competition will begin with a practice day on March 6, followed by intense showdowns starting on March 7 and culminating with the final rounds on March 8. The grand prize includes both a Runner-Up Set and a Champion Set, with a total prize pool of up to USD $11,000. The prize-giving ceremony on March 8 at 3 pm promises to be a moment of celebration and recognition.

This coffee experience is made possible by the following official sponsors: MILKLAB (Official Alternative Milk), MiiR (Official Brewing Equipment), Starbucks Coffee Company (Official Espresso Coffee), Scotsman Ice (Official Ice Maker), KINTO (Official Takeaway Cup), Faema (Official Espresso Machine), Mazzer distributed by Aroma Thailand (Official Espresso and Filter Grinder), Aroma Thailand (Official Filter Coffee) and Aroma Thailand (Official Syrup).

For more information about THAIFEX – HOREC Asia, please visit

This article was adapted from a supplied press release.

Read More On Hotels, Restaurants And Catering In Cambodia:


Please enter your comment!
Please enter your name here