Tapping On The Cloud To Reach New Markets


160824 b2b - articles - Tapping On The Cloud To Reach New Markets b

In his 1990 best-selling book on the impact of globalisation on business, ‘The Borderless World’, Kenichi Ohmae spoke of the emergence of consumer sovereignty in a world where the flow of financial and industrial activity would transcend national borders.

In the past twenty six years, this has proven to be true as we have witnessed the impact of consumer sovereignty on global markets. The borderless world has led to new domestic challenges as foreign competitors intensified the competition to fulfil customer wants and needs. At the same time, local businesses have had new opportunities to reach a wider regional and global market.

Technological advancements have played a significant role in opening up borders and as Cambodian businesses seek further growth, technology such as cloud services can help them realise their potential.

Why does cloud adoption make business sense?

Ilya Anzhiganov, Managing Director of Softline Cambodia Co. Ltd believes that expanding companies in developing economies gain competitive edge in three ways:

Rapid access to the latest technology

The speed of technical innovation is more easily dispersed through cloud. Leveraging on cloud technology allows businesses in developing countries to gain access to the latest capabilities and services far more quickly, thus levelling out advantages businesses in more developed countries previously held, whilst lowering barriers of entry. With stable connectivity, improved reliability and better productivity in constant demand, faster deployment of new technology will significantly boost business growth.

Staying nimble in fast-changing markets

In any marketplace, speed and efficiency is important. Cloud computing maximises the ability of businesses to utilise its resources where it counts by providing flexibility, agility and cost-efficiency. With cloud’s elasticity, businesses can scale their computing resources up or down as required, thus allowing them to get better control over software and storage costs. They can also minimise infrastructure spending, freeing up financial resources to support other parts of their business.

“For larger organisations, there are also options such as Microsoft’s enterprise agreement subscription model which allows for annual subscriptions instead of licensing costs which may be higher,” said Anzhiganov. “License management is simplified as well.”

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Softline’s Ilya Anzhiganov believes that cloud adoption makes perfect business sense for expanding companies.

Keeping the focus on business

With security a major concern, many organisations understandably focus their attention on tightening security. Managing and maintaining systems is another area of administration which takes up time and resources. By drawing on cloud providers’ expertise and experience in security and systems management, organisations share the administrative and security burden with partners who are focused on these areas, and will take immediate measures to update defences and fight the latest threats.

“This also frees up internal IT personnel to focus more closely on supporting the business, be it through simplifying processes, setting best practice standards or working more closely with business units to execute growth plans,” said Anzhiganov.


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