“The Importance of Protecting and Growing Your Brand”

The SME and Startups Committee of the American Chamber of Commerce in Cambodia invite you to a presentation by Ms. Kosal Kong, Country Marketing Director at Coca-Cola Cambodia.

Ms. Kosal has more than 15 years of experience working across the FMCG, Banking and Energy Industries in Cambodia for world-renowned companies like Caltex, Maruhan-Japan Bank and Chevron Cambodia. Throughout this time she has developed a deep understanding of consumer trends in Cambodia and what shapes consumer sentiment and behavior.

As Country Marketing Director she is the most senior woman in Coca Cola’s Senior Leadership Team, and responsible for protecting and maintaining the “Coca Cola Brand” image and reaching planned marketing goals.

In her presentation she will share why the “Coca Cola Brand” is important to the company’s marketing success and how it is used in its marketing efforts.

By attending this event, participants will gain knowledge to understand the importance of
branding in their marketing efforts, from overall strategy to specific ideas how they might use it. The presentation will be followed by a question and answer session.

This event is free and open to the public.