A first-of-its-kind tourism expo will be hosted late next year to help promote the whole of Cambodia as a global travel destination, co-organisers from the Cambodia Tourism Federation (CTF), the Pacific Asia Travel Association and the Cambodia Association of Travel Agents announced yesterday.
“We need to get people to come to Cambodia to see who we really are,” said CTF President Thourn Sinan. “Even though the government tries hard to promote Cambodia, in some parts of the world – like Japan – if you ask people, they might not know Cambodia.”
According to the ASEAN Tourism Statistics Database, Cambodia attracted 4.5 million international visitors in 2014, putting it seventh out of 10 ASEAN members, behind the likes of Malaysia, Thailand and Singapore.
Kotaro Kazami, a senior sales manager at leading Japanese travel agency JTB, noted that most visitors from Japan knew only of Angkor Wat, with “a lot of tourist destinations such as in Preah Vihear, Ratanakiri, Mondulkiri and Koh Kong provinces” being ignored.
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