Facebook Expands Video Ad Options For Marketers

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Facebook announced this week two new formats for videos streamed through its “Audience Network”.  

The crux of the announcement is the social media giant is now allowing advertisers to use Audience Network for brand promotion. Previously, brand objective campaigns (i.e. ads that promote a brand rather than a specific product) were limited to Facebook’s News Feed. Facebook said now advertisers can reach more viewers than they would by using the mobile News Feed alone.

One of the new video formats is in-stream, meaning that the video will play before, during or after a video on an app or mobile or desktop sites. The other is in-article, which will appear in between blocks of text within articles.

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