From Amsterdam to Cambodia, Heineken® is 5-Star Brewed For That First Sip!
By B2B Cambodia
on
This April, Heineken® is inviting Cambodians to experience the 5-star brewing elements that deliver its unique and refreshing taste in a lighthearted way. For a few lucky people, there will even be an opportunity to visit the home of Heineken® and the flagship Heineken® Experience in Amsterdam.
There’s nothing quite like that first sip of ice-cold Heineken® after a long day. Wherever you go to get your Heineken®, from Phnom Penh to New York, you can expect that same great taste in every sip.
This high quality serve stems from the 5-star brewing elements that happen behind the scenes. It all starts with using 100% natural ingredients which include 95% of water, pure malt, hops and Heineken®’s signature A-yeast. Heineken® is then brewed in a horizontal tank (others are brewed in vertical tanks) to deliver a balanced richness in taste, clarity, and a brilliant tinge of gold. It is also brewed twice as long as most other lagers. Great things take time, and this is how we promise our consumers a great experience at every first sip.
This entire process is kept under the watchful eye of our Master Brewers. “It takes 10 years to become a Master Brewer and we are very passionate about brewing the best quality for Heineken® consistently and sustainably. These high standards of quality are practiced internationally, and here in Cambodia, we are proud to say that we have an international standard brewery producing Heineken® quality that’s the same as that in Amsterdam”, said Susanne Bose, Master Brewer at HEINEKEN Cambodia.
“Since 1873, Heineken® has crafted its 5-star brew to perfection, pleasing discerning beer lovers across the world. We look forward to sharing what makes Heineken® so uniquely refreshing with Cambodians in the coming months,” said Loic de Laubriere, Marketing Director at HEINEKEN Cambodia.
Soon, there will be exciting experiences to look out for as Heineken® brings its Credential stories to life.
Stay tuned to discover a unique pop-up bar experience in Phnom Penh and stand to win, a trip to the home of Heineken® in Amsterdam. Look out for exciting activations happening in your favourite bars, in selected stores and on major e-commerce platforms across the months of April and May.
Stay tuned to Heineken Cambodia Facebook and Instagram to fund out more!
This press release is supplied.
There’s nothing quite like that first sip of ice-cold Heineken® after a long day. Wherever you go to get your Heineken®, from Phnom Penh to New York, you can expect that same great taste in every sip.
This high quality serve stems from the 5-star brewing elements that happen behind the scenes. It all starts with using 100% natural ingredients which include 95% of water, pure malt, hops and Heineken®’s signature A-yeast. Heineken® is then brewed in a horizontal tank (others are brewed in vertical tanks) to deliver a balanced richness in taste, clarity, and a brilliant tinge of gold. It is also brewed twice as long as most other lagers. Great things take time, and this is how we promise our consumers a great experience at every first sip.
This entire process is kept under the watchful eye of our Master Brewers. “It takes 10 years to become a Master Brewer and we are very passionate about brewing the best quality for Heineken® consistently and sustainably. These high standards of quality are practiced internationally, and here in Cambodia, we are proud to say that we have an international standard brewery producing Heineken® quality that’s the same as that in Amsterdam”, said Susanne Bose, Master Brewer at HEINEKEN Cambodia.
“Since 1873, Heineken® has crafted its 5-star brew to perfection, pleasing discerning beer lovers across the world. We look forward to sharing what makes Heineken® so uniquely refreshing with Cambodians in the coming months,” said Loic de Laubriere, Marketing Director at HEINEKEN Cambodia.
Soon, there will be exciting experiences to look out for as Heineken® brings its Credential stories to life.
Stay tuned to discover a unique pop-up bar experience in Phnom Penh and stand to win, a trip to the home of Heineken® in Amsterdam. Look out for exciting activations happening in your favourite bars, in selected stores and on major e-commerce platforms across the months of April and May.
Stay tuned to Heineken Cambodia Facebook and Instagram to fund out more!
This press release is supplied.