New Platform To Champion Sustainable Trade Globally

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Sustainability Map, a new online platform that aims to enhance sustainable trade globally, chose Confirel, a local specialty food producer, as its first Cambodian collaborator.

A speaker introduces ‘Sustainability Map’ during a meeting organised by the International Trade Centre and attended by representatives of Confirel. Confirel

Developed by the International Trade Center (ITC), the platform is a new online gateway connecting businesses and producers that aims to pave the way towards more sustainable trade.

It provides access to a wide range of information related to sustainability initiatives, standards and trends.

Businesses, the public sector, consumers and standards-setting organisations can better understand the sustainability standards landscape and connect with business partners through the platform.

“Sustainability Map offers users access to wide-ranging information related to sustainability initiatives and standards, allowing businesses to deploy better sustainability practices in international trade.

“Moreover, it enables users, regardless of their position in the local, regional or international value chain, to gain a better understanding of the sustainability standards that are relevant to their export markets, and to connect with business partners,” a press release for the new tool said.

The platform already has 1,675 members around the world, with Confirel being the first Cambodian company invited to join, said Rigodanzo Nguyen, the creator of Sustainability Map.

“We thought that in terms of supply chain management it would be useful to have all the information on our producers in one place and in digital format on the cloud,” said Helene Obry, Confirel’s research and development manager

“Despite the fact that we have good products, it is sometime challenging to find buyers on export markets.

“We thought that Sustainability Map is a great tool to be visible abroad.”

She said Confirel has listed 282 different companies and agricultural communities in its Sustainability Map profile. They are located in Kampot, Kampong Speu and Ratanakkiri province, and produce primarily Kampot pepper, sugar palm and cashew nuts.

Sustainability Map consists of four modules and builds on ITC’s already well-established online tools, such as Standards Map and the SustainabilityXchange, while introducing two new and interconnected modules, the Sustainability Network and Sustainability Trends.

This article was originally published in the Khmer Times.

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