Pocket Guides Go Digital With Launch Of New Search Website

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The mobile-optimised site allows users to quickly find up-to-date information on Cambodian businesses with an advanced search function.

A new way to navigate Cambodia’s seemingly endless list of bars, restaurants, hotels, shops and other services was launched on Tuesday evening by Master Media (Cambodia), the local company behind the popular range of Pocket Guide publications.

As one of the longest standing publishers in the Kingdom, Master Media celebrated its new PocketGuide.asia website going live with a networking event held at D22 Restaurant in the Phnom Penh Tower. Event sponsors included Carlsberg, Wolf Blass, Les Celliers d’Asie, Cellcard, Today Communication, Asian Tigers, HomeConnect and Innov8.

“We are very happy and proud to take the Pocket Guide books to another level, making them more accessible and easy to use,” said Master Media creative director Dean Lennox. “Businesses now get more value for money, while tourists get more information in a user-friendly environment. All the feedback has been very positive. As a business, we will continue to strive to improve and bring up-to-date information to our users.”

The mobile-optimised site allows users to quickly find up-to-date information on Cambodian businesses with an advanced search function. Using the latest Google maps integration, users can search based on keywords, categories, and distance from their current location. The “Plan My Route” function then provides a visual map reference as well as step-by-step directions guiding the user to their selected destination.

The site also features a rich selection of content from the printed Pocket Guides, including “At A Glance” profiles, new openings, articles, tips and general advice for anyone seeking guidance as to how to spend their time in the Kingdom. It initially covers the key destinations of Phnom Penh and Siem Reap, with plans to expand to coastal and other popular areas of the country during 2017.

Carrol Sahaidak-Beaver, executive director of the Cambodia Hotel Association, said it was great that all the information from the Pocket Guide publications was now available both in print and online. “Digital content means people can start taking a look before they arrive and build it into their travel,” she said.

“For those that are not digitally inclined, the hard copy on arrival gives them other things to do. They are not reliant on a travel agent for information – they can inform themselves, which means there is more of a chance they will stay longer.”

Green Cultural Travel communication and special project manager Fanny Rivas noted that browsing on pocketguide.asia was easy. “The website is good, simple and clear – we can quickly find what we’re looking for,” she said. “I will use it to find ideas for restaurants and activities when I don’t know where I can eat or what can I do.”

Meanwhile, Namaste India restaurant Roshan Gairola owner called pocketguide.asia the “most detailed listings of drinking and dining places” in town. “I am using this service to help promote my business to tourists as well as local and expat residents, and increase my food delivery numbers and dining guests as well.”

Businesses interested to be included on the new website can contact the publisher on 023210407 or by email to sales@cambodiapocketguide.com.

For more photos from the event, go to the Pocket Guide Facebook page.

Click here, to view the video presentation that was featured during the event.