Cambodian media reported this week that Facebook has officially launched its Facebook Shops in Cambodia, allowing online sellers to set up a store in the Kingdom.
What is Facebook Shops?
Facebook says “Facebook Shops make it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram. Creating a Facebook Shop is free and simple. Businesses can choose the products they want to feature from their catalogue and then customize the look and feel of their shop with a cover image and accent colours that showcase their brand. This means any seller, no matter their size or budget, can bring their business online and connect with customers wherever and whenever it’s convenient for them.”
Cambodia has seen a surge in online sellers on Facebook and during the COVID-19 pandemic, digital payments, online shopping and online deliveries have all seen a spike in usage and traffic.
“Now, people in Cambodia can find Facebook Shops on a business’ Facebook Page or Instagram profile, or discover them through stories or ads”, says Facebook.
Shoppers are able to browse the full collection, save products they’re interested in and place an order on the business’ website. Facebook Shops also allows customers to send a message through WhatsApp, Messenger or Instagram and get support, track deliveries and more.
In the future purchases will be possible through WhatsApp, Messenger or Instagram Direct.
Benefits of Facebook Shops:
- Enabling businesses to set up a single online store accessible via both Facebook and Instagram.
- Checkout feature will enable in-app purchases
- A deeply integrated messaging feature will allow customers to chat with businesses through WhatsApp, Messenger or Instagram Direct.
- Facebook Shops will be free for businesses to access.
Facebook Shops in Cambodia
Facebook launched Shops in May 2020, and the arrival in Cambodia by mid-2020 can be seen as a sign of the growth of e-commerce in the Kingdom.
When Facebook announced the online platform, it was reported: “The move to build up e-commerce offerings follows Facebook’s launch last year of limited shopping options on photo-sharing app Instagram and messaging app WhatsApp.”