First Cambodian H&M store set to open on March 18 2022


As we reported in 2021, H&M, one of the world’s biggest international fashion brands, has confirmed the opening of its first official Cambodian outlet. The branch will open at AEON Mall 1 in the capital on March 18 2022.

The store will span 1,798 square metres over two floors at the Japanese managed shopping mall on Sothearos Boulevard in Phnom Penh. The store opening hours will be 9 am to 10 pm daily reported the Phnom Penh Post.

The H&M store is set to offer an extensive range of fashion for women, men, teenagers and children.

AEON Mall Phnom Penh
The first Cambodian H&M store will open at AEON Mall in March 2022

Philippe Lassaux, CEO and country manager of H&M Cambodia and Thailand, said: “We are excited to open the very first H&M store in Phnom Penh and inspire our fashion-conscious customers in Cambodia to create their personal style in line with H&M’s customer promise – fashion and quality at the best price, in a sustainable way.”

In addition, H&M has said that the store’s first customer will be rewarded with a USD $1,000 voucher, while other customers are also set to receive vouchers to spend-instore:

  • 1st customer – $,1000 voucher
  • 2-3 customers – $500 voucher
  • 4-6 customers –  $300 voucher
  • 7-16 customers – $100 voucher
  • 17-36 customers – $25 voucher
  • 37-286 customers – $15 voucher

We assume they will somehow manage the safe distancing and follow the regulations in light of the COVID guidance set out by the government.

You can read more here to better understand the growth of franchises and brands in Cambodia.


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